Understanding the different roles of PRP’s by management is of out most important especially in social media.
In most cases pressure for most PR practitioners comes from the management’s misunderstanding of the role of Public Relations in a company. PR is a profession that is grossly misunderstood across board and is perhaps one of the professions
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If that’s the case then it means that lies, propaganda and manipulation become inevitable because no matter how good a company is , problems do occur sometimes and it is the duty of the PR professional to handle the crisis in a way that balance their loyalty to the employer and the public. inside PR.
According to my understanding it is not easy to say to your boss: I’m right. You’re wrong. Bosses do not understand PR better than the PR professionals, they understand profit margins and company image and that does not make them unethical but it’s just means they think differently.
That takes me back to my question, do employees really understands the role of PR?. let's get it rolling, what's your opinion on this matter.
I agree with you Mr Mngwenya
ReplyDelete@ Baloyi , Pr is very broad one has to take into considerations every aspect which is being done while in practice.
DeleteTrue, it is the fact that it is too broad that people tend to misunderstand it with various professions. I guess you won't get what it is about until you involve yourself with it.
ReplyDelete@ Mapule it is true that so it needs one to be dedicated on the field to get skills and experience.
Delete@Jackie, I agree with you and remember PR is everywhere, even at church or shebeen, they practise PR somehow.
ReplyDelete@ Mr Baloyi that means we have to be proud by joinng the PR field of study because it plays a vital role in our every day life. We need to put more effort in to practice to keep the industry growing and keeps on producing Professional Public Relations Practitioner who have required experience in the field.
DeleteThe sad part that most people are avoiding here is the fact that, no matter how much of a training or advice a PRP may give to the company's management, they will still be concerned about their profit margins. I believe that a few proper PRP's that we have and are ethical in the country should, by all means stage workshops that will only be attended by company bosses and shareholders to explain the duties and functions in the profession of Public Relations. This may, in all effect eradicate the notion among company executives that we are simply "spin doctors"
ReplyDeleteI strongly believe that may help Mr Mankayi , this country needs PRP's who are going to come up with a strategy to show managers the importance of PR in an organisation.
DeleteI think the role of PR is not well understood by everyone but more specially companies. I mean many organisations still do not have PRP’s; they just let their marketing department handle everything PR related which is wrong. I think its high-time people and companies start taking PR serious.
ReplyDeleteI agree with you on the point and the reason why companies does not have PRP's is that they confusing PR with marketing.
DeleteI think it is better for people to always conduct themselves in a positive manner to avoid damage control that they have to bribe for and cost them in a long term.
ReplyDeleteI strongly agree with you on that point Mr Njaju.
DeleteOne has to take into cognisance all the facets thats comes with the authenticity of PR, hence it's very imperative for any organisation to hire PRP's... not just any other proclaiming untrained person of know it all.
ReplyDeleteI'm with you on that one mr Msimango becasue other organisations confuse public relations with Marketing that is why they end up hiring untrained individuals to do their PR activities.
Delete@ Mr Mwenya. You have brought foward quite a good point. It is true that each organisation has its rules and regulations that include ethical and unethical behaviour; the issue of unethical behaviour has become one that is so common in South Africa that it is no longer as surprising as in the past. I strongly agree with you, Mr Mgwenya, PRPs and employees have to frequently be reminded of ethics that they have to take into consideration regulaly, this would limit the number of scandals in the country.
ReplyDeleteI strongly agree with you on that mr Shiburi that is the kind of PRP's the country is looking for, public relations practioners that will come up with a strategy on how to educate staff members and management about ethics and also brief them on the outcomes if one is being engaged in unethical activities.
Deletethere is this one annoying name that PRP are called "Spin doctors" which simply refers to person employed to gloss over a poor public image (or present it in a better light). well I for one do not consider PRPs as spin doctors and I believe it is our responsibility to teach management what PR really is.
ReplyDeleteI agree with you on that , public relations practitioners needs to educate their management about activities which they should engage in.
DeleteI agree with you, Public Relation is misundertood in some companies. Some companies don't see a need for it
ReplyDeleteTrue that it is the duty of the public relations practitioners to educate all the staff members and management about the public relations activity.
DeletePublic relation is necessary for each and every company, but it is unfortunate that most companies do not understand the role its meant to play within the company.Therefore, most employers do not understand it.
ReplyDeleteTrue that, so it is the duty of the PRP's to educate the management about the role of pr in a organisation and also to explain to them their duties as Public relations practitioners.
DeleteI agree with you Public Relations is not understood by companies and society in general. When company employees a public Relations practitioner they expect them to generate money for them keep their image clean and show them in a positive light, which sometimes is not easy to do. And yes every company needs and should have a Public Relations practitioner but they need to be educated of the role of the PRP in the company.
ReplyDeletethis is simple, pr's role is to give advice to the management and also generate free pubicity for the organisation.
ReplyDelete